The Patent Leather Project with Latoya De'Shaun -

Gina Benjamin

Latoya is amazing patient and her vibe is everything I got so many compliments on my makeup the colors everything just came together perfectly !! Thank you for making my special day beautiful ! Happy Birthday to me🥳🥳

Sarah Rosenstein

Latoya is always a pleasure to work with. She is extremely professional, personable, and great at what she does. One of her greatest strengths is being able to connect with the client to help them find exactly what they need and more. She also is great when it comes to education. Both her clients and her colleagues benefit from her expertise as an educator. I highly recommend her!

Dee

"Latoya is truly an authority in the beauty industry. She’s confident, knowledgeable, and authentic in everything she does. When working with her, I noticed how she goes beyond just selling a product—she’s all about education. She ensures that customers are using the right products for their specific skincare needs.
What really sets her apart is her direct approach. She doesn’t rely on generic sales pitches; she’s specific and detailed. I remember a conversation we had about how being authoritative in your recommendations makes all the difference. When you confidently explain the benefits of a product, customers trust you and often go straight to the counter without hesitation.
Latoya’s approach not only helps me work more efficiently but also reminds me of the importance of owning our expertise. As beauty professionals, we know the products, and it’s our job to communicate that knowledge effectively. Working with Latoya has definitely boosted my confidence and trust in my own abilities."

Tamara Dee, Assistant Manager at Credo West 3rd

Alfred Mercado

I came into Credo to shop for a few of my favorite skincare products and had the most amazing experience with Latoya, who was working for one of the brands. It’s been a long time since I’ve had such a great shopping experience. I believe she was representing Three Ships, and I absolutely loved her service, expertise, and knowledge. I also found out she's a makeup artist! I will definitely be back, hoping to get that same experience again. I truly hope everyone who shops here has the same wonderful experience I had with her. Thank you so much!

Krystin Seiver

We had Latoya lead a training for our Field Team and she was incredibly engaging, energetic, and informative. Our team learned so much from her and her extensive knowledge in beauty sales really showed. Thank you so much Latoya!

Crystal L. Bass

Not only is Toya incredibly talented, but she is also a joy to work with. Her professional demeanor put me at ease, and I enjoyed every moment of the experience. I was having an off day and Toya gave me the pep talk I needed to push through. My scheduled MUA had another commitment and it was no coincidence! God placed Toya in the right place at the right time. I’m looking forward to working with her on future projects!

Saata Bangura

Latoya not only understood the assignment, she ACED it with flying colors! For my long-awaited wedding day bridal look, I wanted my own version of Beyonce glam, but still looking like myself. I could not believe how fierce and elevated my beauty looked on my big day after Latoya did her magic. I love how she listened to my vision, desires, and concerns, but elevated them by putting her touch on it to make my beat look even better than I ever could have imagined. I couldn’t stop looking at myself in the mirror, and I got so many compliments throughout the day. And the icing on the cake was:

1) How FAST Latoya was (45-60 minutes tops, which is unheard of for bridal makeup application)

2) How long the makeup LASTED throughout the day. (My face was still glowing, contoured and gorgeous by the end of the night, after being in the heat, taking tons of pictures, dancing, eating, and drinking. Latoya even gave me a complimentary touch-up kit in case I needed it later in the day).

3) The look that Latoya gave me photographed SO well, too! You can really see my beauty radiating through the makeup on film, so I get to relieve this look through the years as it was depicted in person that day.

My long-awaited pandemic wedding was such an incredible day, and I felt and looked flawless and loved the whole day, largely in part because of my makeup look. Thank you for helping me to look and feel my best that day, Latoya!

Refilwe Penie Dibeela

This was a God ordained workshop because prayers have been answered even silly wishes, i was lucky to win the mentorship program and God had a reason why he chose that for me than all the prizes for raffle tickets. He knew i needed that, matter of fact the holy spirit knew because i have been needing detailed direction of how to reach my goal and the life i want. Next to me was a lady who had been wanting to go for a massage and guess what?! She won a swedish massages.
Latoya i value your presence, and there is a reason why you had to come to a Botswana.