What Goes On - Wildwood, New Jersey

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What Goes On: A Cultural Hub on Wildwood's Boardwalk

What Goes On stands as a vibrant cultural destination at 3912 Boardwalk in Wildwood, New Jersey (08260). This unique establishment has carved a significant niche for itself in the local community, offering a diverse range of merchandise catering to various interests. More than just a retail outlet, What Goes On embodies a welcoming atmosphere that celebrates subcultures, music, and unique fashion, making it a beloved spot for many residents and visitors alike.

Location and Accessibility

Located at 3912 Boardwalk in Wildwood, New Jersey, What Goes On is strategically positioned on the famous Wildwood Boardwalk. This prime location ensures high visibility and accessibility for both locals and tourists exploring the area. The store is thoughtfully designed with accessibility in mind. It features a wheelchair accessible entrance, ensuring that the front door is barrier-free. Inside, customers will find a wheelchair accessible parking lot nearby, providing convenience for those arriving by vehicle. Additionally, the store boasts a wheelchair accessible restroom and wheelchair accessible seating, creating an inclusive environment where all visitors can comfortably browse and shop.

Core Specialties and Offerings

What distinguishes What Goes On is its impressive range of merchandise, blending vintage aesthetics with contemporary culture. The store is renowned for its extensive collection in several key areas:

• Vintage Clothing Store: Offers a treasure trove of second-hand apparel from various eras, appealing to those seeking unique, timeless pieces.
• Book Store: Curates a selection of literature, potentially focusing on specific genres or niches popular among the store's clientele.
• Poster Store: Collectors and enthusiasts will appreciate the availability of rare and classic posters, likely covering music, film, and other cultural themes.
• Record Store: Music lovers, particularly those interested in vinyl records, find a welcoming haven here. As noted in reviews, the vinyl selection is highly regarded, often featuring great deals.
• Rock Shop: This likely refers to merchandise related to rock music, possibly including band memorabilia, patches, and related accessories.
• T-shirt Store: Offers a variety of t-shirts, often featuring band logos, artwork, or other designs popular among music and subculture fans.

It's worth noting that What Goes On actively participates in the circular economy by buying used goods, contributing to sustainability and offering customers opportunities to sell items they no longer need. This practice aligns with the store's overall vibe of recycling and repurposing.

Additional Information and Services

What Goes On provides several conveniences to enhance the shopping experience:

• In-store pickup: Customers can purchase items online and pick them up directly at the store.
• In-store shopping: The primary shopping method involves browsing the carefully curated selections within the physical space.
• Same-day delivery: Offers the option for faster home delivery for eligible items.
• Small business: It operates as a local, independent business, contributing to the economic vitality of the Wildwood area.

Customer Experience and Reviews

Customer feedback highlights a consistently positive experience at What Goes On. The store maintains a strong reputation, evidenced by its 25 reviews on Google My Business, averaging an impressive 4.8/5 rating. Reviews frequently praise the knowledgeable staff and the welcoming atmosphere.

Community and Vibe

What Goes On is particularly noted for its LGBTQ+ friendly and Transgender safespace policies, making it an inclusive destination that embraces all community members. This commitment fosters a sense of belonging. A recurring theme in reviews is the store's nostalgic appeal and its connection to generations. One reviewer mentioned visiting since they were 16 and returning at 24, highlighting its enduring charm and the cool rapport they've built with the owner. The atmosphere is described as welcoming and authentic, offering more than just retail - it's a place where people connect over shared interests in music, fashion, and culture. The knowledgeable staff contribute significantly to this positive experience.

Payment Methods

For customer convenience, What Goes On accepts a variety of payment methods, including Debit cards, Credit cards, and NFC mobile payments, ensuring a smooth transaction process for all shoppers.

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"summary": "A unique, inclusive, and highly-rated cultural hub on Wildwood's Boardwalk offering vintage clothing, books, records, and more.",
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👍 Reviews of What Goes On

Anna R.

5/5

Pretty good thrift store. Some upselling on band shirts and such and some tapestries, but overall fair prices for most things. Great t-shirt racks by checkout. I always manage to find something there for a good price.

Justin H.

5/5

An absolutely wonderful store with many neat things. I collect vinyl records and I was very impressed with their offerings. Lots of amazing $1 and $10 deals.

Brandon S.

5/5

one of the only places i genuinely love on the boardwalk. i used to come here when i was 16 and now im 24. very cool owner too.

Poggers V.

3/5

I like looking through the dollar 1.99 record box. I wish they had more sizes because I can’t find my size. I come every year but I never find pants that fit. The staff can be a bit unfriendly at times but I always like looking around. Not a bad store if you want used classic rock T shirts. Good for used clothing and books. The prices are a bit expensive for certain records.

Marissa M.

5/5

This place is so cool!!! The stores on the boardwalk get super repetitive but this was a vintage/thrift/rock & roll type of vibe. I picked up a cool print to frame for my apartment and looked through their records. Really awesome place.

C

5/5

This place was really cool for a music lover got a nice greatful dead tie dye for a great price, cheaper then you find online I was happy. I usually vacation to wildwood every summer I'll be stopping in again

Darlene G.

5/5

Best store on the entire boardwalk. I stop by every time I am in Wildwood. I always find something cool. The owner has always been friendly and nice to me.

M

5/5

My favorite store on the boardwalk. I’ve been coming the past 6 years sometimes 2-3 times during the summer. Owner is very nice and I will continue to support.